Recent work
Reimagining outside spaces for neuroscientists
Designing spaces in central London that engage the senses
The brief
The Sainsbury Wellcome Centre includes five distinctive planting areas—four rooftop terrace spaces used by employees and one public-facing space in Fitzrovia. The brief is to bring each space to life to provide year-round colour and encourage people to use and connect with nature, whilst supporting UCL’s Landscape and Habitat Management plan.
Our response to brief
As a centre dedicated to understanding the brain, behaviour, and nervous system, the solution needed to feel relevant, intelligent, and purposeful. Our response was to design a series of sensory-led gardens, each with a distinct character, while being cohesive across the site. Planting schemes use herbs and plants known for their positive influence on the brain and nervous system—including species associated with calming, restorative, and neuroprotective qualities. Alongside the planting, there is a subtle educational layer—sharing the science and stories behind the herbs and medicinal plants, and reinforcing their role in wellbeing.
Added-value
To increase engagement and connection with the outside space, everything was co-designed with the stakeholders and then post delivery, we provided engagement days and workshops.
The fish ‘n’ chip shop with a Cypriot history
A little job for friends of ours in Fitzrovia but we still applied the same detail and care when considering the solution. All our planting solutions are designed to tell the story of a brand and reflect the character of its offer.
This much-loved takeaway and restaurant serves traditional fish and chips alongside Greek Cypriot specialities, including grilled seafood, marinated kebabs, fresh salads, dips and homemade sauces.
We began introducing a burnt-orange planting scheme to echo the colours of the Cypriot flag. The plants sit beneath an existing olive tree—a natural reference to the olive branches featured on the flag and a strong symbol of Cypriot identity.
Mint, dill and thyme were added to reflect the fresh herbs and flavours used in the kitchen.
Spring bulbs will bring further colour and seasonal interest, creating a distinctive frontage that stands apart from other planters in the area.
From film icons to floral storytelling
As part of Scenes in the Square, originally launched in 2020, our Creative Director, Phillip supported the high-profile unveilings of two landmark statues in Leicester Square: Bridget Jones and the first-ever Indian film statue celebrating Dilwale Dulhania Le Jayenge (DDLJ). Working with Premier Stunts, Phillip led the creation of bespoke floral installations that elevated each launch and strengthened its visual and emotional impact.
The planting schemes were carefully designed to reflect the distinct identity, tone, and cultural significance of the characters and films they represented. From nods to personality and narrative to bolder expressions of colour and form, the landscapes acted as storytelling tools—reinforcing image, style, and message through nature.
This approach continued through our collaboration with Amelia Kosminsky for Art of London, where the iconic Eros statue was reimagined as a contemporary art feature. Surrounded by vibrant, expressive floral displays, the installation transformed a familiar landmark into an immersive cultural moment—inviting fresh engagement while respecting its historic context.
Across these projects, planting is strategic, symbolic, and intentional—used to connect people to place, celebrate identity, and turn landscapes into lifescapes.
